Who We Are
Organizations don't need a website--they need a web strategy.
We offer services in nine key areas, offering our clients a unified approach to using technology to help achieve their missions.
At the core of a healthy web presence is a unified strategy. From this strategy each solution grows, built to reach and engage your audience according to your message and purpose.
Web Strategy
People are looking for you on mapping sites and navigating to your site using mobile devices. They’re asking about you on social networks, and learning about your products and services on review sites. They’re finding your information on directories and discussing your cause on forums.
A traditional web presence is no longer sufficient to connect to your audience. It’s time to understand the larger picture, and develop a comprehensive web strategy that unifies all the components.
Through strategic consultation and project management, HiDef will help you evaluate your integrated technology needs and provide you with a project Road Map for growing your organization’s web presence and strategy. As you look to the future and growth of your organization, we play a strategic role as experts in our field. Our design and development teams can complement this role to execute on your technology needs. HiDef has the experience to provide you with an overall strategy that communicates your message across the web.
Organizational Branding
Branding has traditionally been associated with a logo, colors and various media that are used to connect with constituents. However, business today is open and exposed, and the brand of an organization is defined by interactions with people more than by logos and letterhead: public relations, customer service, communication with constituents, quality of service, interactivity, connectivity and more. In order for an organization’s brand to truly work, the effort to design it must be comprehensive, digging deep into organizational values and mission to deliver an enduring, captivating image and message.
HiDef approaches organizational branding comprehensively. We understand that constituent feedback and response is as important to the brand as the look and feel of a logo or brochure. We don’t limit the conversation to how something looks, but how interactions impact both the constituent and the organization. Our detailed and explorative approach answers questions that deliver high quality service to an organization’s constituents, in turn engaging them in the conversation and making them ambassadors of the cause.
Website and Application Design and Development
HiDef Web Solutions is a full-service partner that you can rely on to provide you with top-notch project management, system architecture and end-to-end implementation services.
We specialize in a variety of technologies including web-based languages (PHP, Javascript, Python) and desktop languages (C/C++ and Java). Our diverse skillset allows us to effectively meet your needs now and in the future, as you and your ideas grow.
We know from experience that one of the keys to a successful project is an outstanding user experience for your customers. To this end, we also offer full service design and user experience services. We believe that the most effective way to build a fanatical customer base is to deliver an intuitive and exciting-to-use product. Let our expertise in clean and effective modern user interfaces work for you. We'll work closely with you to carefully research and understand how your customers interact with your products and services.
Using this information, we'll design a custom experience that'll wow your audience and connect them to your offering.
Mobile Application Development
Over the years, mobile applications have evolved from a novelty to a necessity that most organizations require in order to have their products and services exposed and widely adopted. Platforms such as iPhone OS, Symbian, Java ME and others have become so popular that users can probably find a favorite computer application already built or “ported” for one of these, if not all.
At HiDef Web Solutions, we understand the need for mobile application development, and as such, have fine tuned our skills to match and surpass your organization’s search for great solutions by identifying the different pieces of the problem at hand, proposing the platform or combination of platforms that potentially will maximize your reach, and working with you from design to implementation until we have the great solution you have always envisioned.
Web-Based Training and Consulting
Many organizations pay large amounts for new software solutions that will never be used. Consequently, staff members feel obligated to adopt new versions of programs or methodologies of working with technologies. Developing a strategy for using technology is one thing; implementing that strategy internally is usually the toughest challenge, with different departments taking sides and alienating themselves from the mission of the organization.
HiDef understands the need for well-timed, well-informed rollouts that account for the needs of team members to be included and educated effectively. Our team members are not only experts in their field, but also experts in communicating to non-technical staff. From our daily communications during project execution, to training sessions that achieve buy-in and adoption of new technologies, HiDef serves as your strategic ally to help you take control of your web presence and tools--all with a personable, professional smile.
Search Engine Marketing
When people go to Google, Yahoo or Bing, and search for a product or service you offer, you want your organization’s website to be seen. Unfortunately, too many great businesses remain invisible online because they haven’t found a way to rise above the crowd in search engines.
How can you ensure your website is found and understood by Search Engines? How can you navigate qualified visitors and buyers (traffic) to your website? Pairing Search Engine Optimization (SEO) and Search Engine Marketing (SEM) will ensure you maintain a competitive web presence.
SEO is the process of increasing the volume or quality of traffic to a website from search engines through unpaid, natural (“organic”) search results. Optimizing a website primarily involves editing its content and HTML (including related coding) to increase its relevance to specific core keywords, and to eradicate roadblocks to the indexing activities of search engines. Our SEO specialist will help improve your search engine ranking for your website by studying and analyzing the habits and methods of your audience, in order to determine the best practices for obtaining a high position within the results of a search for a particular term.
SEM (also known as “pay-per-click”/PPC advertising) has been growing much faster than traditional advertising, and even other channels of online marketing. In contrast to pure SEO, SEM practices offer the advantage of immediacy. If you need to increase your traffic and your visibility right away, this may be the way to go.
PPC ad campaigns empower advertisers to control the keywords that bring up your ads, the copy of the ad as well as the amount you wish to spend. As the name indicates, you only pay for an ad when someone clicks it and it’s brought to your site.
Social Media Marketing
You are the specialist when it comes to your organization. You’ve attended networking events, made new contacts in your industry and, hopefully, kept them up-to-date with your organization. Social Media seeks the same goal: to cultivate and sustain relationships using online technologies. However, without the correct research, clear goals and strategy, the world of social media is hard to navigate and overwhelmingly complex. You have the charisma and the passion for your organization, but you need help communicating it online.
HiDef Web Solutions directs you with the tools to create and complete your Social Media needs as part of your overall online strategy. From educating your team on which networks to tap, to helping craft a messaging strategy that brings excitement and buzz to what you do, HiDef is your purpose-driven creative partner that produces measurable results.
Interactive Technologies
Mankind is developing an insatiable appetite for interactivity. We like to touch, move, play, connect, watch, swipe, pinch and zoom our way through information, and when we take action, we want to see it have impact. The “online brochure” era of the Internet is dead, yet many organizations still believe a website’s potential lies only in its ability to share information--to be, in essence, an online brochure. Organizations who take on an interactive approach have a much higher likelihood of connecting and capturing their constituency's attention. And, fortunately for them, the interactive movement has caused great advancements in low-cost, accessible technologies.
HiDef’s team of interactive designers works with video, animation, screencasting and knowledge capture, game design and development, mobile technologies, data visualization and more. Interactivity is the key to being relevant, not only to this generation, but also the upcoming generations that will yield a greater say than ever before due to their connected nature. Join us to deliver the next great interactive technology for your organization.
System Integrations
Many organizations have existing and legacy systems that serve various parts of their mission. Often, due to the reality of budget constraints among other factors, these systems must be integrated seamlessly into newly developed systems or existing infrastructure. These integrations are rarely simple, and can quickly become complex nightmares, as dependencies and user requirements become more readily apparent. They require the expertise and advice of a company that has been there before, and can walk the client through the process in a step-by-step manner to ensure all the organization’s needs are being met.
HiDef Web Solutions is positioned to help share its experiences in complex system integrations with your organization. We aim to make these complex projects successful by carefully stepping you through, and completely understanding the needs and success parameters for these integrations. Once a clear picture of the project has been achieved, we go to work, defining and documenting the best and most cost-effective approach to help make your project an overwhelming success.