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The need for social services is escalating daily.  As we climb slowly out of one of history’s worst recessions, we see just how fragile we all are--a pink slip away from being a company’s cutback, a paycheck away from losing our medical insurance and even our homes. The bright side is that the growth of technology means news and information spreads instantaneously through the ease of social networking sites, blogs, websites, and mobile applications. What once took days now takes only moments. Technology is intersecting with grassroots efforts like never before, and your cause needs to be prepared to embrace these new tools or risk the chance of getting left behind. Now is the time to adapt to using these free resources to more efficiently promote your organization’s objectives.

In this post we'll take a look at just one of many tools: SMS.

Facebook is famous for ruffling its users' feathers by springing design changes on them with little foreknowledge. Last week they started rolling out a new look featuring some subtle and--we think--not so subtle changes. Brian and I decided to offer our initial reactions to the latest iteration. Check out the two videos below and let us know what your reaction is.

Twitter, the ever-growing social media bohemoth that allows you to update the world on what you're doing, recently launched a new feature called Lists. Lists allow any Twitter user to create a list of Twitter users. Think of it as giving a person within a directory the ability to a create his or her own sub-directory and share it with the entire directory.

When I see new features like Lists, I always ask, "How can this apply to our clients--great causes--who are always looking for new ways to connect people to their organization's mission?" If you are your organization's social media guru, here are a few ways to consider making use of Twitter Lists.

It used to be that when great causes called HiDef to seek advice, the question would be, "I just bought this domain name; what should my website look like?" I would salivate while beautiful web design and development scenarios materialized--site architecture, page layouts and workflows that would allow the client's audience to connect to their product or service.